'BakBerz' (bootle + tap) world star 2005 design competiton winner. The handle is wide and easy to hold and carry. The base is narrow, saving storage room. It is easy to put the container on its flat side, turn the tap and pour the product into measuring cup, which is fitted over the tap. The round shape, the light pearly pastel colours, the picture of the baby and the fabric wrapping it, represents strength and dominance in order to compete with similar products on the shelf.